Waitly×Copenhagen Capital

Officiel partnership

Customer case: Copenhagen Capital

From Newsletter and Manual Coordination to Fully Consolidated Digital Rental Management with Waitly

Priority investor list

Centralized digital rental management

Less manual coordination

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About Copenhagen Capital

Copenhagen Capital A/S is a listed property investment company based in the heart of Copenhagen. The company owns and rents out a portfolio of approximately 280 residential and commercial units, of which roughly two thirds are residential and one third commercial. A significant part of the company's relationships are its investors and shareholders, who hold priority access to available units.

Company

Copenhagen Capital A/S

Contact

Kirstine Gernaa-Knudsen

Portfolio

Approximately 280 residential and commercial units in Copenhagen

Annual rentals

Approximately 30-40

Split

Roughly two thirds residential, one third commercial

A Newsletter Instead of a Waiting List, and Two Audiences That Had to Be Managed Together

The Challenge: Before Waitly, Copenhagen Capital had no real waiting list. Interested tenants were kept informed through a newsletter with around 1,100 recipients, and available units were coordinated manually from there.

This created three specific challenges:

An unstructured list with no overview

The newsletter was effectively a long list of recipients with no status, no self-service, and no way to see who was actually actively looking for housing. There was no consolidated overview of interested parties.

Two audiences, one manual flow

Copenhagen Capital needs to serve both external housing seekers and the company's own investors and shareholders, who have priority access. Keeping track of the two groups and their relative priority was done manually.

Manual coordination of the entire rental process

Everything from advertising to tenant selection and viewing coordination was handled manually, and payment handling sat outside any unified system.

This is what Newsec and others say about Waitly

“The biggest difference for us is that we can now offer our customers the opportunity to sign up for our waiting lists, so they can be notified directly when we list new apartments for rent. Now the rental process is gathered in one place, where our customers and shareholders are signed up.”

Kirstine Gernaa-Knudsen

Asset Manager,

Copenhagen Capital

“Every year, I used to spend a lot of time updating and maintaining our waiting list in Excel. But since we switched to Waitly, I have saved a lot of time on emails and updates, which Waitly now handles for us. I would personally recommend other associations to try Waitly, as they can probably save a significant amount of time too, just like we have, and at no cost.”

Jonas Massman

Board member,

Association in Frederiksberg and responsible for the internal and external waiting list

The Solution: Investor List and External Interest List Unified in Waitly

How it works in practice: Copenhagen Capital set up Waitly with a list structure that fits their business precisely: an internal list for investors and shareholders with priority access, and an external interest list for all other housing seekers. The entire rental process is now managed in one place.

Investors and shareholders

Investors sign up via a dedicated link, and Copenhagen Capital approves them. They are managed on their own priority list, so the company's most important relationships are maintained systematically and without manual lookups.

External interest list

The approximately 1,040 contacts from the former newsletter were imported into a structured interest list. Housing seekers now sign up themselves and are notified directly as soon as new units become available.

Self-service and clean-up

The list was cleaned so that only active housing seekers remain, and it has since grown to several hundred active registrants through Waitly's own exposure.

Rental

When a unit becomes available, a listing is created and sent to the lists, and viewings are coordinated directly in the platform. Payment is handled in Waitly, so it is no longer a manual task.

Results

Waiting list administration

Before: approximately 1 hour per week. After: approximately 0.5 hours per week.

Rental process (listing to selected tenant)

Before: approximately 3 hours per rental. After: approximately 2 hours per rental. With approximately 30-40 rentals per year, this equates to 30-40 hours saved per year on the rental process alone.

Payment handling

Collection and handling of payments now takes place in Waitly and requires effectively no manual time.

Consolidated process and overview:

Before: interested parties lived in a newsletter, and the two audiences were handled separately. After: investors, shareholders, and external housing seekers are gathered in one place, where the entire rental process is managed.

Value for Copenhagen Capital

No third-party costs were cut. Instead, the switch has freed up staff hours that can be spent on other tasks, which for Copenhagen Capital is a real and value-creating gain.