Waitly × Dansk Financia
Official partnership

From Manual Work and GDPR Risk to Fully Digital Rental Management with Waitly

Dansk Financia A/S is one of Copenhagen's privately owned property companies with roots dating back to 1934. Over many years, the company has managed properties primarily in Greater Copenhagen - both its own properties and on behalf of clients and housing associations. The company's current focus is the operation and rental of its own properties located in Nørrebro, Vesterbro, Østerbro, Frederiksberg, Vanløse, and Brønshøj.

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Dansk Financia A/S

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Contact

Per Solberg Hansen

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Team

2 people

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350+

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50+

Rentals per year

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2 hours saved

Per. rental

The Challenge before Waitly

Manual Work, Lack of Overview, and GDPR Risk

List checks

Too many inquiries, too little overview

Each available unit generated a large number of inquiries - typically around 20 interested parties - all of whom had to be responded to, coordinated, and followed up with manually via email. There was no consolidated overview of who had reached out, when, or what the status was.

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Time-consuming manual processes

Everything from advertising and setup to responding to inquiries and coordinating viewings was handled manually. For each rental, the team spent significant time on tasks that repeated over and over.

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Many inquiries

Each available unit typically attracted around 20 interested applicants, all of whom had to be handled manually. Without one shared system, communication and follow up became time consuming and made it difficult to keep a clear overview of the process.

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GDPR as a real risk

Personal data on prospective tenants was scattered across email inboxes and local hard drives. There was no systematic handling of consent, deletion, or data retention - and for Dansk Financia, this was not a nice-to-have, but a real risk that needed to be eliminated.

From manual workflows to one unified process

Before Waitly, Dansk Financia had no waiting list. When a unit became available, it was posted on the company's own website, and emails were sent to previously interested parties. Occasionally, listings were also placed on external platforms.

The Solution: Everything Gathered in Waitly

Dansk Financia implemented Waitly as their complete rental platform. Today, the entire process - from waiting list to selected tenant - takes place inside Waitly.

Gear

Waiting list

Prospective tenants sign up themselves via Waitly. No emails, no manual lists. Dansk Financia has full oversight of all registered applicants.

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Rental

When a unit becomes available, the team can select from the waiting list based on the best match. Viewings are coordinated directly on the platform.

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GDPR

All personal data is stored and handled server-side in Waitly. No data on local hard drives, no scattered email inboxes. The risk is eliminated.

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Inquiries

Tenants find answers themselves via the platform. This has significantly reduced the number of direct inquiries.

From waiting list to selected tenant in one flow

Today, the entire process takes place within Waitly. Interested tenants sign up themselves through the platform, the team selects the right match from the waiting list, and viewings are coordinated directly in the system.

This has given Dansk Financia a more cohesive workflow, where the entire rental process is managed in one place, without the need for external platforms.

Results

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Time savings

Approximately 2 hours saved per rental across advertising, setup, inquiries, and coordination. With approximately 50 rentals per year, this equates to: ~100 hours saved per year across a team of 2 people.

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Manual inquiries

Before: 20 inquiries per unit, all answered manually. After: Tenants sign up themselves. Few or no direct inquiries.

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GDPR risk

Before: Personal data scattered across email inboxes and local hard drives. No systematic handling. After: All data stored and managed in Waitly. The risk is completely eliminated.

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Advertising on external platforms

Before: Used when needed. After: No longer necessary - all tenants come via Waitly.

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Overview

Before: No unified system. Email and website as primary tools. After: One system with full visibility into the waiting list, interested parties, and rental status.

What others say about Waitly

''We needed to get personal data off our own computers and into a system that handles it correctly. That was one of the biggest reasons we had to find a new solution."

Per Solberg Hansen

Director,

Dansk Financia

“I used to spend a lot of time every year updating and maintaining our waiting list in Excel. But since we switched to Waitly, a lot of emails and manual updates have been eliminated, as Waitly now handles it. I would personally recommend other associations to try Waitly, as you will likely save a significant amount of time, just like we have, and at no cost.”

Jonas Massman

Board member,

Housing association in Frederiksberg, responsible for internal and external waiting lists

''We have more than 100 people on our external waiting list, which means that every January it becomes a larger task to collect fees, update positions on the waiting list, and send reminders. Waitly has now taken over this part of the work, giving the board more freedom to focus on other important tasks within the association.''

Niels Sørensen

Board member,

Housing association in Vesterbro

“Waitly has helped us create a buyer database for our shareholders, allowing them to find a buyer for their cooperative apartment more quickly. This means our residents can avoid paying fees to real estate agents. I can highly recommend other associations to set up an external waiting list if you do not already have one.”

Tanja

Chairman,

Cooperative housing association in Amager

“I could never remember which waiting lists I was on, and it was difficult to find out my position. Now I can see everything in one place on Waitly.”

Jesper Johanson

Housing seeker,

Copenhagen

“Cooperative housing associations are hard to find, so it’s great to have them all gathered in one place.”

Christina Clausen

Housing seeker,

Copenhagen

Frequently asked questions about the collaboration with Dansk Financia

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